Offering the fashion-forward Australian male some much needed respite from the oft bland landscape of menswear retail, The Annex combines an extensive selection of clothing and accessories from Australia’s most preeminent menswear designers in a unique industrial-looking space in the heart of Bondi Beach, Sydney. The store has a brand new location in Bondi's Beachhouse located on Gould Street just behind world famous Campbell parade next to some amazing retailers such as Aesop and Sonoma Bakery.

The store itself has a real Creative feel with strong design aesthetic which engages you on the outside, evokes interest and brings you into the store. Once inside the store you will be on a journey of discovery of our labels and also the design surroundings. The design of the store really reflects our products that we are selling. We wanted to create a shopping experience that will leave a long lasting impression. The Annex’s brands read like a who’s who of Australian menswear designers – established labels like Chronicles of Never, Saint Augustine Academy and Nathan Smith sit alongside up-and-coming designers such as Shay Alexander.

Whilst The Annex has a strong emphasis on Australian fashion, owners Stephanie Reeve and Glen Vilo also keep an international flavour to their store. As a supporter of new, undiscovered talent, Steph has been instrumental in bringing the UK-based rock-inspired label Tuesday Night Band Practice to Australian shores. London-born and raised, Steph draws inspiration from the rich fashion industry of her home shores and will continue to stock international brands exclusively at The Annex.

The Annex is a go-to destination for staple menswear garments such as denim, t-shirts, hoodies and cardigans, but also stocks more formal items in the form of vests, suiting and leather and suede jackets. The Annex really sets itself apart with the extensive array of men’s accessories on offer. Footwear is a highlight of the store’s range; customers can find leather ankle or motorcycle boots, slip on leather loafers or suede dress shoes by brands such as Chronicles Of Never and Mere Footwear. Accompanying The Annex’s footwear is a selection of jewellery by Chronicles Of Never, Life Imitating Art and Henson.

In addition to the Bondi boutique, The Annex has a cohesive online store at www.TheAnnex.com.au. Offering nationwide and international shipping means that fashionable men the world over can get their Australian fashion fix in one simple and easy transaction.

One of The Annex’s biggest strengths is the considered buying methods of Steph: “I like to make sure there is always something new for customers to see when they drop in, so I tend to buy a variety of styles in smaller quantities, rather than lots of the same item. This gives the customer a sense of individuality and keeps the store interesting for the duration of a season”.

With over 10 years of experience as a fashion buyer and sales agent, Stephanie has an eye for knowing what fashion-forward men of Australia are looking for, and with this knowledge has created a niche fashion destination that is set to become a major player in the local retail market.

The latest venture for Steph is her new in house Collection called Annex. This collection is the key piece and the beginning of everything in her eyes in her fashion puzzle. After 7 years of supplying men’s fashion in Bondi Steph now has the background and knowledge to give Aussie men what they need, something different and exciting! Drawing again on her British background, she is designing a cutting edge menswear line, including a full apparel range, leather accessories, jewellery and footwear, and heres the best bit... It’s only available to buy through The Annex! .

The Annex can be found at Shop 8, The Beachhouse, 178 Campbell Parade, Bondi Beach (Enter via Gould Street) or online at www.TheAnnex.com.au